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		<title>arsmedium.com | currently</title>
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			<title>Is the Economic Stimulus Package a panacea? A marketing idea sets course for the masses.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/is-the-economic-stimulus-package-a-panacea-a-marketing-idea-sets-course-for-the-masses/</link>
			<description>Is the Economic Stimulus Package a panacea?
A marketing idea sets course for the masses.</description>
			<content:encoded><![CDATA[In the beginning there was the recession. Then politics created the economic stimulus package. By the next workday, it already had multiplied.
Currently, are you also asking yourself which business did not develop its own economic stimulus package? Save 25% here, receive 2,500 Euro there, gift certificates, sweepstakes, scales of volume – all marketing has become one giant economic stimulus package. Basically not a bad idea. For the first one who had that idea! Perhaps not such a good idea for every one who followed that lead. Really, are there enough potential buyers to justify every advertiser’s package? What if those promises prove to be rather small parcels than packages after having a closer look?
arsmedium does not follow me-too notions. We believe successful ideas are those you come up with yourself. Especially those that – having established the objective to promote sales – are most beneficial to potential customers.
On the other hand a marketing consonance of the economic stimulus package can have a synchronising effect. Particularly when people’s demanding question „What does your economic stimulus package hold for us?“ increases with the advertising impact. Much implies that this chance actually exists.
Decision-makers in marketing do well to evaluate the pros and cons of new economic stimulus packages. To jump on the bandwagon unreconstructed often ends with a harsh landing.
Postscriptum: We hold you who had the idea of the economic stimulus package first in highest regards. You should submit your application today. You are a good match for us.]]></content:encoded>
			<category>Februar</category>
			
			
			<pubDate>Fri, 20 Feb 2009 09:11:00 +0100</pubDate>
			
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			<title>Freedom of communication 2. The amendment of the Federal Data Protection Act has been further intensified by the Upper House of German Parlament.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/freedom-of-communication-2-the-amendment-of-the-federal-data-protection-act-has-been-further-intens/</link>
			<description>Freedom of communication 2.
The amendment of the Federal Data Protection Act has been further intensified by the Upper House of German Parlament.</description>
			<content:encoded><![CDATA[On 13th of&nbsp; February 2009, the Upper House of German Parlament confirmed the restrictive course of the amendment of the Federal Data Protection Act (FDPA). In a statement about the bill on the new privacy policy discussed back in December of 2008, the states chamber demanded the elimination of the so-called Listenprivileg.
The use of personal data for advertising purposes will be admissible in the future only if the person affected gave his/her explicit consent.
Different positions of each committee in the states chamber prove that a great need for discussing an intended legislation – although pushed for time – still exists. The economic committee asked for a review of the intended elimination of the Listenprivileg. The committee also suggested a reform of the consumer’s right of objection. Unfortunately, the committee was unable to come through to the plenum of the states chamber with its position.
It is absolutly incomprehensible why the prime ministers want to even intensify an already anti-commercial bill. Instead of at least extending insufficient and partly impractical exceptions in form of a required consentement, the states chamber goes even further by demanding to expand the so-called Kopplungsverbot from monopol businesses to all businesses now. In addition, the states chamber demands a generally required written statement of consent. It is entirely misjudged that this measure will solve the problem of illegal data trading, whereas an economy which is already stuck in an overall difficult situation is hit even harder. (ddv)
The parlamentary process with its 1st reading starts on 19th of March 2009.]]></content:encoded>
			<category>Februar</category>
			
			
			<pubDate>Mon, 16 Feb 2009 11:35:00 +0100</pubDate>
			
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			<title>Economic crisis 2009. An evoked monster.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/economic-crisis-2009-an-evoked-monster/</link>
			<description>Economic crisis 2009. 
An evoked monster.</description>
			<content:encoded><![CDATA[Since the beginning of October, the world has maintained a course of downfall. Germany is at the head – as usual when it comes to anxiety. Is it true? Will the year 2009 end in a disaster?
Admittedly, the signs of the times are concerning. An out of control financial sector is about to drag down our economy. Around the clock the media flood John Doe and family with news that they will be badly off sooner than later. Worse than ever before. The worst in 40, 50, 60 etc. years …
Questions is: When does an economy struggle? - When millions of people are afraid to go shopping. They are afraid! Fear that is produced today. In the end the magnitude of every unsure economic phase depends on how many people are frightened for how long.
It is a tragedy how the media all around the world act adverse to our interests meanwhile. Or to take a look from a different perspective: Isn’t it unwise to jump every bandwagon without further consideration? The media and communication businesses take a great responsibility for being multipliers of opinions. Not just but especially from an ethic and moral viewpoint.
arsmedium agrees with that. ]]></content:encoded>
			<category>November</category>
			
			
			<pubDate>Mon, 24 Nov 2008 12:11:00 +0100</pubDate>
			
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			<title>Freedom of communication 1. The risk amendment of the Federal Data Protection Act.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/freedom-of-communication-1-the-risk-amendment-of-the-federal-data-protection-act/</link>
			<description>Freedom of communication 1.
The risk amendment of the Federal Data Protection Act.</description>
			<content:encoded><![CDATA[The legislator is currently working on intensifying the Federal Data Protection Act (FDPA). First things first: The necessity to prevent the abuse of sensitive personal data of customers is undisputable.
As a member of the German Direct Marketing Association, of course we support firm acting against illegal data trading. But the measures to secure more safety should be examined carefully: Which one really helps against criminals? What is feasible? When do problems occur for the customer? When a written statement of consent is generally required to receive printed advertisment, this amendment involves great disadvantages:
Information about interesting and custom offers would be dismissed out of hand by the consumer.
Illegal use of data and respective initiatives abroad&nbsp; would continue – even increase.
The amendment results in crucial economic consequences for advertisers as well as for communcation businesses.
The use of publicly accessible data is essential for most of our clients’ business models. If it got around to a generally required written statement of consent, this would not pass by the national economy without a trace. What about the consumer? Well, many people probably would not be very excited about the sudden absence of mailings, etc. Respectable direct marketing is conceived as an enrichment and a valuable source of information by most recipients.
Existing laws which already specify what is and what is not permitted should be consistently exhausted previous to an amendment. Abuse is an exception – not a rule. It would really be a tragedy if very few bad apples were able to take away the basis of existence of an entire industry!
For more information check out <link http://www.freiheit-der-kommunikation.de _blank - "opens in a new window">freiheit-der-kommunikation.de</link>]]></content:encoded>
			<category>Oktober</category>
			
			
			<pubDate>Fri, 17 Oct 2008 12:00:00 +0200</pubDate>
			
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			<title>Job training. An investment in the future.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/job-training-an-investment-in-the-future/</link>
			<description>Job training.
An investment in the future.</description>
			<content:encoded><![CDATA[The world’s most valuable minds: That’s how we see the people who work at arsmedium. But nothing comes from nothing. Young folks build the foundation of having tomorrow’s ideas by completing a sound job training.
We are delighted about Felix Burger and Wadim Dementjew who decided to take this important step in their lives with us. Felix will become a qualified digital media designer and Wadim an IT specialist in application development.
In the course of this apprenticeship it is our ambition not only to impart excellent, skilled knowledge but also all soft skills which help to apply work-related know-how in the most productive way.
Felix and Wadim will benefit from this. ]]></content:encoded>
			<category>September</category>
			
			
			<pubDate>Mon, 01 Sep 2008 12:00:00 +0200</pubDate>
			
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			<title>New folks. Minds at arsmedium.</title>
			<link>http://www.arsmedium.de/en/currently/detail/artikel/new-folks-minds-at-arsmedium/</link>
			<description>New folks. 
Minds at arsmedium.</description>
			<content:encoded><![CDATA[This September is a month of fresh faces. 
Digital marketing: At arsmedium unit 1 we are delighted about Ute Weigand and Oliver Neudeck. Ute is a Flash professional whose long-term objective is to break out in the new direction of project management. She moved from the national capital to Nuremberg – definitively setting a conscious signal against the trend.
Oliver’s specialisation is Business Informatics with an additional qualification in Media Design. He will support arsmedium unit 1 in developing and programing of front- and backend interfaces. His personal claim is to bring forth the internet with rich experience and lots of energy. Perfect.
Analog marketing: At arsmedium unit 2 we are also delighted about rookies. Susanne Pickl will support the graphics and Jörg Otto the copywriting department. Susanne learned her trade from the bottom up at a well-known universal consigner thus she fits perfectly.
Jörg draws on rich agency and client experiences. He used to work and live as a freelancer in Regensburg. 
At this point we would like to welcome all new members of our team. We would also like to thank all of them for their decision to join our team. You made the right choice!<br /><br />]]></content:encoded>
			<category>September</category>
			
			<author>oliver.neudeck@arsmedium.com</author>
			<pubDate>Mon, 01 Sep 2008 11:00:00 +0200</pubDate>
			
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