Is the Economic Stimulus Package a panacea?
A marketing idea sets course for the masses.

20. Februar 2009

In the beginning there was the recession. Then politics created the economic stimulus package. By the next workday, it already had multiplied.

Currently, are you also asking yourself which business did not develop its own economic stimulus package? Save 25% here, receive 2,500 Euro there, gift certificates, sweepstakes, scales of volume – all marketing has become one giant economic stimulus package. Basically not a bad idea. For the first one who had that idea! Perhaps not such a good idea for every one who followed that lead. Really, are there enough potential buyers to justify every advertiser’s package? What if those promises prove to be rather small parcels than packages after having a closer look?

arsmedium does not follow me-too notions. We believe successful ideas are those you come up with yourself. Especially those that – having established the objective to promote sales – are most beneficial to potential customers.

On the other hand a marketing consonance of the economic stimulus package can have a synchronising effect. Particularly when people’s demanding question „What does your economic stimulus package hold for us?“ increases with the advertising impact. Much implies that this chance actually exists.

Decision-makers in marketing do well to evaluate the pros and cons of new economic stimulus packages. To jump on the bandwagon unreconstructed often ends with a harsh landing.

Postscriptum: We hold you who had the idea of the economic stimulus package first in highest regards. You should submit your application today. You are a good match for us.

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